Nirma - Wikipedia
The new yellow powder was priced at ₹3.50 per kg, at a time when HUL's Surf was priced at ₹13. Soon, there was a huge demand for Nirma in Ruppur , Patel's hometown. He started packing the formulation in a 10x10ft room in his house. Patel named the powder as Nirma, after his daughter Nirupama.